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Uber may have made the wrong call in unifying SignUp and Login. Here is why.

Did Uber make a mistake unifying SignUp and Login? I think so.

Uber has data and experience within its teams that I can hardly fathom let alone compete against. Thus, take my opinions with a pinch of salt — but here they are anyway :-) !! Here is the awesomely laid out blog from Uber Engineering regarding this. For what its worth — I…