Pandemic driven innovation: Hands-free hot sauce dispenser

Necessity is the mother of invention; pandemic is the mother of digital transformation. At least that is what 2020 will be known as.

Hot sauce brand Cholula partnered with builder of touch-free smart home products simplehuman to launch the hands-free hot sauce dispenser. I would urge you to not just look at the product but what all it alludes to in terms of ideation, branding, customer experience, as well as the technologies that can be combined here to augment such as offering and thereby create more value. The aspect of what humans “feel” has been very important amidst the pandemic and has helped us refocus on why we should drive strategy from customer experience.

How does this product improve the Customer Experience

Let us ask ourselves whether this product would have been as popular if it weren’t for the pandemic? The pandemic has changed mindsets so the product is bound to garner more attention and use now, but there still is value to the product that cannot be denied.